President RC Peacock Consulting, LLC
Currently, Peacock Consulting is working with Hope HealthCare Services and assisting with the non-profit agency’s branding, community relations, marketing, corporate strategy, internal and external strategies as well as building new markets and relationships for Hope care with leaders in our community.
Multifaceted Corporate Relations executive with ten plus years of experience. Overseeing corporate communications, governmental relations, community relations, crisis management and public representative. Experienced and seasoned in internal and external corporate communications focused on brand awareness, customer loyalty, and associate relations. Experienced and proven track record in the governmental process of producing tax exemptions, lawsuit reform, securing funding for corporate programs, workforce and free trade legislation.
Professional Experience
Chico’s FAS Inc, Ft. Myers, Florida 2003 – 2009
Publicly Traded Multi Brand Women’s Retail Corporation, Chico’s, White House Black Market, and SOMA: $2B in annual Sales
Director of Corporate and Governmental Relations
Executive leader for the management of Corporate and Governmental Relations, Develop and oversee the responsibilities and implementation of internal and external communication programs and governmental business strategies. Communicate specific initiatives and company values to the public. Maintain close relationships with all aspects of the business and the Executive leadership to ensure alignment and integration of issues and communication internally and externally.
Governmental Relations
Monitor pro – business legislation on the state and national level. Serve on governmental advisory boards and industry boards to build coalitions.
Legislative liaison for Free Trade
Tax free shopping days to enhance sales statewide, generating on average 10% increase in sales during that specified time.
Tax exemptions, communication taxes and tax deferment programs, saving over $2 million annually
Legal Reform, helping to create the Justice Institute of Florida
Economic development, economic stimulus programs, securing development and expansion funding for $5 million toward the expansion of the corporate HQ
Workforce and Workplace Safety
Union regulations
Directed all political activities, organizations, and industry organizations
Corporate Relations
Direct, and execute internal and external communications and representative in the public. Boards of directors, public speaking, and overseeing national brand partnerships for all three brands.
Representative at the Corporate Quarterly Meetings
Partner with Brand Presidents on national branding with not-for – profit agencies for all three brands creating increased store sales, improving brand loyalty, capturing over 200k new direct mail identities.
Speaking engagements, Press events / Press Releases and Store Openings
Directed the creation of the Corporate Intranet Home Page, internal information portal for communicating corporate news, announcements, associate relations, human resources and community events,
Manage association partnerships with retail organizations, not-for-profit agencies, chambers of commerce
Represent the company on over 15 Board of Director positions locally, statewide, and nationally
Directed Crisis Management Team for 1,000+stores, HQ, associates
Manage the FASFITNESS programs, fitness and related health care programs
Corporate and Social Responsibility committee
Investor Relations
General Executive Business duties
Chico’s Charities Inc.
Vice President
Created and Founding VP of Chico’s Charities Inc, giving foundation of the corporation. focusing on supporting our community’s needs and building customer and associate loyalty.
Directed fundraising events, national store giving programs, associate giving programs that have donated over $10m to our communities
Develop and managed national and community partnerships
Public representative
Directed the Community Service Day associate volunteer program
Oversee charitable donations
Consulting Contracts / Peacock Consulting 1999 -2003 or four years
Campaign Manager, Rep. J. Keith Arnold State of Florida Governor
Develop campaign strategy, finances, candidate endorsements, and policy
Press and community liaison
Campaign Manager, Dave Aronberg for Florida Senate Develop campaign strategy, finances, candidate endorsements, and policy
Press and community liaison
Campaign Manager, Mike McQuagge for Florida State Representative Develop campaign strategy, finances, candidate endorsements, and policy
Press and community liaison
Campaign Manager, Jim Humphrey Mayor Ft. Myers, Florida
Develop campaign strategy, finances, candidate endorsements, and policy
Press and community liaison
Protective Glass Industries (PGI)
Director, Governmental Affairs / Public Relations
Organize lobbying efforts with the State of Florida Legislature (FL. Building Code)
Liquid Ag Systems, Agricultural Company
Governmental Affairs and Policy related to Homeland Security
Company Restructure, Facility Update (OSHA, FDOT, State)
Career Note :
Operations Manager, Liquid Ag Systems a Division of Douglass Inc. (1998-2000),
Sr. Legislative Aide, Florida House of Rep. for J. Keith Arnold (1996-1998)
Sr. Legislative Secretary, Florida House of Rep. for J. Keith Arnold(1996 -1998)
HONORS AND ACTIVITIES:
2008/2009 Selected for Leadership Florida Class XXVII
2008/2009State of Florida Senate Select Committee on Florida’s Economy
2008/2009 State of Florida Lt. Governor’s Summit on the Future of Dunbar Community
2008/2009 Selected to Co-Chair the Lee County Homelessness Campaign
2008 / 2009 Selected as a statewide Judge’s panel for the Florida League of Cities, City of Spirit Award
2008 Florida Chamber of Commerce, Florida State Business Advocacy Award
2008 Gulfshore Business, Top 50 Power Players.
2008 The Congressional Order of Merit
2007/2008 Chair of the Executive Business Leadership Council for American Heart Association
2007 National Congressional Leadership Award
2006 /2007 40 under 40 Business Leaders Award for Southwest Florida
2005/2006 State of Florida Representative Trudi Williams Economic Advisory Council
2005 Citizen of the Year Award, Florida State Senator Dave Aronberg Council 27
2004 / 2005 /2006 Appointed to the Lee County Human Services Committee (VP of Board)
2004 State of Florida Governors Front Porch Community Award
2004 Appointed to the Lee County Charter Review Commission (completed)
2004 Disaster Response Award from Team Red of American Red Cross
2003 National Congressional Leadership Award
2003 Appointed Honorary Chairman for Republican Congressional Business Advisory Council
2003 Recipient of Who’s who in Business Leadership Award
2003/2008 Lee County Human Services Council (County Appointed)
1998 -1999 Press Organizer for Unites States Vice President Al Gore (Save the Everglades Ceremony)
BOARD OF DIRECTORS AND COMMITTEE POSITIONS
USA – Importers of Textiles and Apparel, Board of Directors, past
US Chamber International Affairs Advisory Council and Political Council, past
Florida Free Trade of the Americas Board of Trustees
Florida Retail Federation Executive Board Member, (Treasurer) (Investment, Real Estate, Legislative Committee)
Florida Chamber of Commerce Board of Directors (Legislative and Free Trade Committee)
National Retail Federation (Legislative Council and Free Trade Council)
Edison State College Foundation Board of Directors
Hodges University Presidents Council
American Red Cross Board Member (VP Board, Chair of Board Development) (past Co-Chair HEREOS Campaign raising over $150k)
Greater Ft. Myers Chamber of Commerce Board of Directors
Edison –Ford Winter Estates, Inc Board of Trustees (VP of Executive Board)
Edison – Ford Winter Estates Foundation Board of Directors (1st VP of Board of Directors) (Exec Council)
American Cancer Society Cattle Baron Ball, Chair or Co- Chair (03 / 04 / 05 /06 raising over $2M)
Golden Apple Teachers Award, Chair (06, 07, 08)
Edison Festival of Lights Board of Directors
Lee County Education Foundation Executive Board Member (Secretary) (Chair, Golden Apple
Step up for Students Advisory Board
Advisory Council for Make-A-Wish Foundation
Founding Board Member of the Art House Foundation
Front Porch Florida Business Partner (State of Florida Governor Jeb Bush Partnered Initiative)
EDUCATION:
Cumberland University, Lebanon, TN
Division of Business Administration
B.B.A. Marketing and Management Minor: Computers and Broadcasting
Executive search committees: Edison Ford Foundation / Allaince of the Arts / Edison Festival
